Adsterra vs AdSense: Which One Is Right for You?
Choosing the right ad network is essential for both publishers and advertisers. Google AdSense and Adsterra are two of the most popular platforms, but they offer distinct features and benefits. This in-depth comparison will explore their approval processes, ad formats, revenue models, and more, helping you decide which platform best suits your needs.
Table of Contents:
- Introduction to Adsterra and AdSense
- Key Differences Between Adsterra and AdSense
- Ad Formats and Features Comparison
- Revenue and Payment Methods
- Approval Process and Requirements
- CPM, CPC, and CPA Rates Comparison
- User Experience and Customer Support
- Ad Quality and Performance
- Pros and Cons of Adsterra and AdSense
- Which Platform Is Better for Publishers?
- Which Platform Is Better for Advertisers?
- Conclusion
- FAQs
Introduction
What is Adsterra?
Adsterra is a global advertising network that connects publishers and advertisers worldwide. It offers various ad formats, including pop-unders, native banners, push notifications, and social bar ads. Adsterra is known for its easy approval process, high CPM rates, and flexible monetization options. It’s popular among websites with diverse content, including gaming, adult, and entertainment niches.
What is Google AdSense?
Google AdSense is one of the most well-known ad networks globally. It allows publishers to earn money by displaying ads on their websites, blogs, and YouTube channels. Known for its strict approval policies, AdSense only partners with high-quality websites that follow Google’s content guidelines. It offers display, text, video, and native ads, providing a seamless user experience and reliable payouts.
Key Differences Between Adsterra and AdSense
| Feature | Adsterra | Google AdSense |
| Approval Process | Easy, fast approval, fewer restrictions | Strict, requires high-quality content |
| Ad Formats | Pop-unders, push, native, banners, video | Display, text, video, native ads |
| Revenue Model | CPM, CPC, CPA | CPC, CPM |
| Payment Threshold | $5 (for PayPal and WebMoney) | $100 (for bank transfer) |
| Payment Methods | PayPal, Bitcoin, Wire Transfer, WebMoney | Bank transfer, EFT, Western Union |
| Minimum Traffic Requirement | No minimum traffic requirement | Requires decent traffic for approval |
| Customer Support | 24/7 live chat and dedicated manager | Email support, forums, help center |
| Best For | Niche content, fast monetization | High-quality, mainstream websites |
Ad Formats and Features Comparison
Adsterra Ad Formats
- Pop-unders: Ads that open behind the main browser window without interrupting user experience.
- Social Bar Ads: Interactive ads that look like social media notifications, boosting engagement.
- Push Notifications: Ads delivered as notifications directly on users’ devices.
- Native Banners: Ads that match the website’s look and feel, enhancing user experience.
- Display Banners: Traditional banner ads that can be placed anywhere on the website.
- Interstitial Ads: Full-screen ads that appear during natural breaks in content.
- Video Ads: High-CPM video ads that capture users’ attention.
Google AdSense Ad Formats
- Display Ads: Image and text-based ads that appear within website content.
- In-Feed Ads: Native ads that seamlessly blend into content feeds.
- In-Article Ads: Ads placed within articles, maintaining a smooth reading experience.
- Matched Content: Ads promoting related content within the website.
- Anchor Ads: Sticky ads that stay visible while users scroll.
- Auto Ads: AI-powered ads that automatically optimize placements for higher revenue.
Revenue and Payment Methods
Adsterra Revenue and Payment
- Revenue Models:
- CPM (Cost Per Mille): Payment per 1,000 ad impressions.
- CPC (Cost Per Click): Payment for each click on an ad.
- CPA (Cost Per Action): Payment when users take specific actions (sign-ups, purchases, etc.).
- Payment Threshold:
- $5 (PayPal and WebMoney) – Perfect for beginners.
- $100 (Wire Transfer) – Ideal for larger payouts.
- Payment Frequency: Bi-weekly or monthly, offering faster payouts.
- Payment Methods: PayPal, Bitcoin, Wire Transfer, WebMoney, Paxum, Tether (USDT).
Google AdSense Revenue and Payment:
- Revenue Models:
- CPC (Cost Per Click): Payment when users click on ads.
- CPM (Cost Per Mille): Payment for every 1,000 ad impressions.
- Payment Threshold: $100 (Bank transfer) – May be challenging for beginners.
- Payment Frequency: Monthly (after reaching the threshold).
- Payment Methods: Bank transfer, EFT, Western Union, checks, and wire transfer.
Which Pays More?
Adsterra typically offers higher CPM rates, especially for adult, gaming, and entertainment niches. AdSense is better for mainstream websites, providing stable and consistent earnings with high CPC rates.
Approval Process and Requirements
Adsterra Approval Process
✅ Easy and fast approval process
✅ No minimum traffic requirement
✅ Accepts websites with diverse content, including adult and gaming niches
✅ Flexible content guidelines, making it accessible to more publishers
Google AdSense Approval Process
❌ Strict and time-consuming approval process
❌ Requires high-quality, original content with a clean design
❌ Websites must comply with Google’s content policies and have decent traffic
❌ Account suspensions are common if policies are violated
Winner: Adsterra is more beginner-friendly due to its fast and straightforward approval process.
CPM, CPC, and CPA Rates Comparison
Adsterra CPM, CPC, and CPA Rates
- CPM Rates: $1 – $5 (can be higher for Tier 1 countries)
- CPC Rates: $0.05 – $0.50 (depending on niche and location)
- CPA Rates: High payouts for specific user actions, with gaming and adult niches performing well
Google AdSense CPM and CPC Rates
- CPM Rates: $0.50 – $3 (higher for high-traffic websites)
- CPC Rates: $0.10 – $2 (can reach $5 – $10 in competitive niches like finance and health)
- CPA Rates: Not available, as AdSense focuses on CPC and CPM
Conclusion:
Adsterra offers higher CPM rates for certain niches, while AdSense excels with high CPC rates in competitive niches like finance, technology, and health.
User Experience and Customer Support
Adsterra Customer Support
✅ 24/7 live chat support
✅ Dedicated account managers for personalized assistance
✅ Comprehensive knowledge base and video tutorials
Google AdSense Customer Support
❌ No live chat support (available only for premium publishers)
❌ Slow email response times
✅ Help center, forums, and community support
Winner: Adsterra provides faster and more personalized customer support.
Ad Quality and Performance
Adsterra Ad Quality
- Diverse ad formats with high engagement rates
- Suitable for both mainstream and adult content
- Some ads may be intrusive (e.g., pop-unders), which can affect user experience
Google AdSense Ad Quality
- High-quality, relevant ads from trusted advertisers
- Non-intrusive ad formats that enhance user experience
- Strict quality control ensures brand-safe ads
Pros and Cons of Adsterra and AdSense
Pros of Adsterra
✅ Fast and easy approval process
✅ Multiple high-paying ad formats
✅ No minimum traffic requirement
✅ Low payment threshold ($5)
✅ Cryptocurrency payment options (Bitcoin, Tether)
Cons of Adsterra
❌ Some ad formats may be intrusive
❌ Lower ad quality compared to AdSense
Pros of Google AdSense
✅ High-quality ads from trusted brands
✅ High CPC rates in competitive niches
✅ Seamless integration with Google Analytics and Search Console
✅ Reliable and consistent payouts
Cons of Google AdSense
❌ Strict and lengthy approval process
❌ High payment threshold ($100)
❌ Account bans are common with policy violations
Which Platform Is Better for Publishers?
- AdSense is ideal for publishers with high-quality content and steady traffic. It offers better ad quality and user experience, with higher CPC rates in competitive niches.
- Adsterra is perfect for beginners and niche websites, thanks to its easy approval process and diverse ad formats. It’s especially beneficial for websites that struggle to get approved by AdSense.
Winner: For beginners and niche websites, Adsterra is the best choice. For long-term, sustainable earnings, AdSense is the better option if you meet their criteria.
Which Platform Is Better for Advertisers?
- AdSense is the top choice for advertisers seeking premium placements on reputable websites. Its advanced targeting and analytics ensure a higher ROI.
- Adsterra is great for advertisers who need cost-effective and widespread exposure, especially in regions where AdSense may be expensive.
Winner: AdSense is better for quality and targeting, while Adsterra offers more affordable options for mass reach.
Conclusion
Both Adsterra and Google AdSense have unique strengths, making them suitable for different needs. If you have high-quality content and can meet Google’s strict policies, AdSense offers better ad quality and long-term earnings. However, if you need a faster, easier approval process with diverse ad formats, Adsterra is a great alternative.
FAQs
1. Which ad network pays more: Adsterra or AdSense?
Adsterra often offers higher CPM rates for certain niches, while AdSense provides higher CPC rates in competitive industries. The better option depends on your website’s content and traffic.
2. Can I use Adsterra and AdSense together?
Yes, many publishers use both networks simultaneously to maximize their earnings. However, ensure that Adsterra’s more aggressive ad formats don’t violate AdSense’s policies.
3. Is Adsterra safe and legit?
Yes, Adsterra is a legitimate and reliable ad network with a strong reputation and secure payment methods.
4. How long does it take to get approved by AdSense?
Approval can take anywhere from a few days to several weeks, depending on your website’s content and compliance with Google’s guidelines.
5. What is the minimum traffic requirement for Adsterra?
Adsterra has no minimum traffic requirement, making it accessible to new and small websites.
6. Does AdSense ban accounts easily?
Yes, AdSense has strict policies, and violations can result in account bans. Always follow their guidelines to avoid issues.
